Lanterna Edizioni
Logo and Visual Identity Project - 2025
Lanterna Edizioni is a conceptual branding project for a fictional publishing house. The name suggests light, guidance and discovery through books.
The logo is a minimal and versatile icon. A nib glows inside a lantern placed on an open book, a design that combines symbolism with clarity. It links traditional editorial values to a contemporary look.
The identity also includes a design system for the publishing lines. Starting from the logo, I developed layout structures for covers and spines. The system adapts to different collections such as mystery novels, classics, hardcovers, booklets, essays and manuals. Each series has its own tone, type treatment and color palette but consistent within the larger identity of the brand.
The logo started from a simple idea: combining a flame and a book. Both stand for knowledge, imagination and the spark of ideas. At first, the flame was shown rising from the pages to suggest the power of reading. However, as I explored the shapes and contours of an old lantern an unexpected idea appeared: the inside of the lantern resembled the silhouette of a fountain pen nib. The logo then evolved into a visual synthesis where the lantern became the container for writing, and the pen became the source of light.
